Article Writing: Why Killer Content Is King

Long before the online world was developed, the major rule in print was that “content is king.” These days, where online content dominates print content, many of the world’s top SEO and web marketing experts still say that “content is king.”

Why is it that even after decades, no matter the medium, content is nonetheless the heart of good marketing?

Content Really Is Exactly What Builds Loyalty

Businesses aren’t built on first-time visitors. Companies like Forbes Magazine do not make most of their revenue from people plucking up their magazine for the very first time.

They make income from individuals who have read through their articles and subsequently decided it was beneficial enough that they either want to purchase again or subscribe long term. If the company had to get a new customer every time in order to get paid, they’d all have failed by now.

Even so countless online publications address their business that way. Instead of focusing on repeat customers, they concentrate on optimizing for search engines to attract new customers.

At the end of the day, nevertheless, the truly popular and successful information sites like Huffington Post and TechCrunch ultimately attain most of their readers from repeat visitors. The search engines adore them however, their enterprises would be a fraction of what they are now if they didn’t produce great content.

The Evolution of Search Engines

For many years Google and other search engines have worked towards making their search results extract more relevant results. They want people who search on their engines to find the best content possible in relationship to what they’re looking for.

As search engines get more intelligent, marketers who concentrate largely on marketing strategies rather than actual content will disappear.

As long as you cultivate your online business around great content while having a reasonable awareness of basic SEO, your site will thrive. If you place all your attention on SEO and do not afford much focus to your content, you will constantly be trying to stay one step ahead of the search engines.

Now, I have a confession to make. I personally find creating awesome content extremely difficult. In fact I would say that developing and delivering great content is my number 1 problem in network marketing . Honestly, who has time to create interesting, informative, and useful content when they work full time, take care of family and pets, not to mention housework and yard work? And then there are all of the email messages to filter through, social media posts to make, webinars to attend, and ads to create and administer.

I need to tell you that recently I was desperate to find a way to deliver quality content and I put all of my other activities on hold and spent a week or so searching terms like “content writing software” and “article writing program” and downloading and testing several of the products that I found. Sadly I was not very impressed with the first three that I tried. Then I found what I was looking for: ChimpReWriter.

At first I was skeptical about ChimpReWriter. You see, I wasn’t looking for a rewriter, also known as an article spinner, and besides here are a number of very good free article spinners available at various internet sites. No, I wanted a tool that could find topics and content from numerous sources, combine the search results, and then help me turn the words into a great article. ChimpReWriter has done that for me and we have also reaped the benefit of a significant increase of traffic to our SimplifiedMLM Blog.

There is an old saying “Take care of the pennies and the dollars will take care of themselves”. The use of  has helped to make a “Content is King” believer out of me and has resulted in my new, network marketing focused saying. “Take care of the content and traffic will take care of itself”.

About Author:
Welcome to the virtual office of Wayne and Marie where we manage our home based businesses. Our offerings include advanced training in Network Marketing and Lead Prospecting as well as the opportunity to participate in our most successful Multilevel Marketing (MLM) and Affiliate products. For more information: www.simplifiedmlm.com

8 Weeks to 10k Challenge – WordPress Plugins, Article and Video Marketing

Follow our weekly summary of Josh Cope’s myMLMFormula 8 Weeks to 10k Challenge training sessions to learn the techniques that leverage the raw power of the Internet in an active and effective manner that is growing our prospects list for our home based business.

Week 4: Session 10: WordPress Plugins – How to Set Up Google Analytics and All In One SEO Pack on Your WordPress Blog  

This was a fairly simple lesson where we learned about two specific WordPress Plugins: Google Analyticator (yes, I spelled it correctly !) and All in one SEO Pack.  

Google Analyticator
Google Analytics is a tool that shows the interactions between your blog and the visitors of your blog. It shows general  information like the number of visitors, the average number of pages each visitor views, the percentage of new visitors, and the average duration of each visit. Google Analytics also shows more detailed information like the number of visitors by county and by city, the browser and operating system used, the service provider used,and  the mobile device, operating system, service provider, and screen resolution used. It also shows the browser searches used to find your page and the Network Referrals from social media sites such as FaceBook, Twitter, Google Plus, LinkedIn, StumbleUpon, and so on. 

You can use this information determine how effective your blog posts are at capturing interest, how effectively you have built up search engine ratings to make it easy for people to find your blog, and how effective your social media posts are at driving traffic to your blog. This information can guide you make changes to your blog titles, content, and keywords, can guide you to put more effort into creating backlinks to your blog, and help you determine where to focus your social media efforts. As an example the primary keywords that we are focusing on are “grow our prospects list” and secondary keyword for us are “home based business” and “network marketing”. Google Analyticator can help us understand if we are if are keywords are driving traffic to our blog. If they are not we may need include our keywords more often in our posts or consider using different keywords.

The setup was not difficult but if you would like me to write more about the importance of Google Analitics and how to perform the Google Analyticator setup leave a comment requesting more information or fill out the form on our Contact page.


All in One SEO Pack
From the website: All in One SEO Pack is the most powerful tool for managing your SEO. Packed full of features and easy to use, providing every WordPress user with a simple way to improve their search ranking! All in One SEO Pack is the #1 most popular plugin for WordPress with over 14 million downloads to date. This popularity comes from our ability to create the best WordPress SEO plugin available.

SEO stands for Search Engine Optimization which is the process of affecting the visibility of a website or a webpage in a search engine‘s “natural” or unpaid (“organic“) search results. This is important since In general, the higher ranked on the search results page, and the more frequently a site appears in the search results list, the more visitors a site will receive from the search engines users. 

A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to the most important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Updating content so that search engines crawl back frequently can give additional weight to a site. Adding relevant keywords to a web page’s meta data, including the title tag and meta description, will also tend to improve the relevancy of a site’s search listings, thus increasing traffic. Our keywords are “build your prospects list”, “home based business” and “network marketing” so we try to ensure that our keywords are used frequently in titles, descriptions, SEO Keywords, and of course the body of the post or page.

Again the setup, while a bit more technical than Google Analyticator, was not terribly difficult but if you would like me to write more about the importance of All In One SEO  and how to perform the All In One SEO setup leave a comment requesting more information or fill out the form on our Contact page.

Session 11: How to Use Article Marketing to Leverage Your Content and Deliver Targeted Traffic, Leads, and Sales for Your Business Google has recently changed its rules for ranking pages so that Article Directories carry less weight than they did previously. However, they still do count and it is still important to publish articles to improve the visibility of your website through the creation of backlinks to your website. The simplest way to find Article Directories is to Google “Top 100 Article Directories”. We are using ezinearticles, articlesbase and goarticles. Article Directories are rather fussy about the overuse of keywords. They like to see a 2-3 percent ratio of keywords in the overall article. Live Keyword Analysis and Wordcounter are good tools to use to measure your keyword ratio before submitting content to an Article Directory.

Steps to Take

1. Determine which Article Directories to utilize and set up accounts with at least 3
2. Publish your blog content to the Article Directories at a slow but steady pace and make sure you have a good keyword ratio by including your keywords like “build your prospects list”, “home based business” and “network marketing”
3. Create a good “Resource Box” which is a self-serving attempt to sell products and services. A good resource box will:

• contain your name and biography
• contain up to 2 links (one to your blog and the other to a free gift)
• be written in the 3rd person
• include your keywords like “build your prospects list”, “home based business” and “network marketing”
• contain a strong call to action

Session 12: How To Use Video Marketing to Generate Massive Exposure for Your Business Even if You Never Step in Front of a Camera  Video is one of the most powerful tools and least expensive weapons for getting attention and driving traffic available to the network market industry. Google purchases YouTube for over 1 billion dollars and has turned a popular site into a juggernaut. Watching YouTube is now more popular than watching television, YouTube videos are now listed in Google’s natural search ranks, YouTube makes stars out of ordinary people and, trust me on this, video IS the future.

People learn better through visual messages. Not just through words but through color, motion and sound. With video a presentation becomes more than just words: it becomes a name, a voice, a face, a person which creates powerful relationships with prospects on autopilot.

Steps to Take

1. Get a video camera and video editing software
2. Determine your content and target audience. It is important to note that video is ranked on title, description and backlinks, not on content. The recommendation is to very targeted with title and description to begin but it is simple to modify the title and description as required to draw a wider audience if desired.
3. Get your message out right away. People must feel that you are of a equal or greater status than themselves. This is simple for 0 to $10k Challenge students because we are learning more than 99% of network marketers.
4. Create a clear call to action. Don’t assume people will take action and visit your blog. Sell your prospect on what is in it for them, what will they get, and why it is important to them.
5. Submitting your video. The top 3 video site are YouTube, Vimeo and Facebook Video. Make sure the title is benefits driven on the keywords you are targeting. Make sure the description contains the link to your blog and a summary using your keywords, and sell your prospects on visiting your blog with a strong call to action.

 Camera Shy? Create videos without a camera.
Steps to Take

1. Create an outline of your video content
2. Create a slide presentation using Powerpoint or similar tool
3. Download screen capture software (Livestream, Jing, Screen Hunter, CamStudio are examples)
4. Record your presentation as you “narrate” your slides

Learn how easy it really is to recruit proven producers into your network marketing business by obtaining our free Automatic Recruiting Secrets PDF and 7 free network marketing success videos. 

Josh Cope’s myMLMFormula 8 Weeks to 10k Challenge training provides the most hard hitting, effective network marketing strategies around so that anyone can quickly and easily plug them into their home business to build their prospects list and put more cash in their bank account.

Why Internet Marketing Does Not Work Without SEO

Search Engine Optimization (SEO) must be considered a vital element of any Internet marketing plan. This is important because there is so much which can be gained from SEO in terms of Internet traffic, marketing and advertising. Failure to optimize your website for search engines can result in a considerable loss in terms of free advertising which is effectively gained from ranking high with search engines. This article will give you insight into what SEO is and will explain why Internet marketing calls for an advanced level of SEO.

SEO optimization is a strategy in which a website is made to gain favorable search engine rankings from popular search engines. This may be achieved in a number of different ways and optimal SEO strategies combine a number of different strategies to complete one well orchestrated SEO campaign. There are several elements to consider when planning to optimize your website for search engines. This may include keyword density, prominence, META tags, titles and inbound links. Keyword density is the most typical SEO strategy and entails using relevant keywords primarily in the content of a website to present the importance of these keywords to the website. This is important because search engines are likely to reward websites with optimal keyword densities with favorable search engine rankings in an effort to provide Internet users with the most relevant websites for particular search terms.

The prominence of keywords must also be considered. This includes how close the keywords are placed to the beginning of the website. The common mistake with this strategy is to assume the first opportunity to incorporate keywords is in the first line of visible text on the webpage. This is not true because search engines crawl the code of a website in contrast to the visible content on the website. This means there are several opportunities to incorporate relevant keywords long before the actual visible content on the website. This might include the code for the title as well as the META tags. Business owners who understand the potential for incorporating keyword into the code get a huge advantage over competitors who simply incorporate keywords into the content on their website.

Another subject of interest which is highly significant for those who are engaged in SEO is inbound links. Inbound links are simply links which reside on other websites and direct traffic to your website. These links are important because many search engines place a value on inbound links as they are ultimately recommendations of one website to another website. However, when obtaining inbound links it is important to do so from other websites which rank high with search engines because most search engines consider the rank of the original website when establishing the value of the inbound link.

Now that we have briefly explained some of the main concepts of SEO, we will illustrate why it is important to optimize your website in the first place. SEO is so vital because most Internet users highly value the results of search engines and are likely to only visit high ranking websites when they search for a particular keyword. Internet users trust search engines to offer the most relevant content first and are therefore not likely to visit websites which do not fall on the first or second page of search results. This means websites which rank high receive a great deal of free advertising from search engines that place their website high in the rankings. Website owners that do not devote time into the optimization of their websites lose out on a significant amount of web traffic.

SEO is a highly specialized task and unless you have the time and the mastery of SEO it is best for you spend your valuable time on content creation and Social Networking which alone can consume most of your time.

SimplifiedMLM recommends that you outsource your SEO to an established and experienced SEO Service. SimplifiedMLM recommends Hemant Azad for trusted, expert and reliable SEO Services.

Visi Rensa: Toxin Elimination from the Body’s Cells and Tissues

Visi Rensa

Visi Rensa is the perfect product around which to build your entire wellness program. Rensa helps the body reach optimal performance by supporting toxin elimination from the body’s cells and tissues.

Live Better with Vísi Rensa

When looking at our modern lifestyle, it’s easy to see we live in a toxic world. Our bodies are overloaded with toxins everyday by seemingly everything in our lives. There’s a solution to eliminate the problem of toxin overload. Cleansing—which typically entails using natural ingredients—can help eliminate chemicals and contaminants from the body’s cells, tissues, and organs and contribute to a wide array of health benefits. Vísi Rensa is a unique and innovative product which represents a safe, powerful, and effective purifying solution for today’s toxic world.

Overview

Vísi Rensa is the perfect product around which to build your entire wellness program. Healthy cleansing sets the stage for an impressive range of health benefits, including weight loss, more energy, and increased youthful vitality.Rensa helps the body reach optimal performance by supporting toxin elimination from the body’s cells and tissues, as well as major organs and systems, including:

• Kidneys (Urinary Tract)
• Liver
• Blood
• Digestive Tract (GI Tract)
• Skin

Story
Vísi Rensa allows you to cleanse your body of harmful contaminants, experience improved nutrient absorption to aid proper digestion and enjoy a new level of energy, focus, and overall wellness. When used in conjunction with a healthy diet and exercise program, Rensa will help promote a healthier, happier, more energetic you!

Summary of VISI Rensa Benefits

• Cleansing of and Protection from Toxins
• Proper Digestion
• Improved Weight Loss
• Enhanced Energy
• Improved Mental Focus
• Enhanced Sexual Function
• Overall Health Support

Become an Independent Visi Distributor or Visi Preferred Customer

Becoming an Independent Visi Distributor or Visi Preferred Customer is simple and offers great rewards!

• Buy at wholesale prices
• Never pay retail
• Convenient auto-ship to keep you on track
• Customize and/or cancel anytime with no penalty
• Independent Visi Distributors share in Visi profits and earn amazing bonuses as they build thier team
• Visi Preferred Customers that refer 3 friends who also become Visi Preferred Customers receive their next month product free

 About Author:
Welcome to the virtual office of Wayne and Marie where we manage our home based businesses. Our offerings include advanced training in Network Marketing and Lead Prospecting as well as the opportunity to participate in our most successful Multilevel Marketing (MLM) and Affiliate products. For more information: www.simplifiedmlm.com

Network Marketing Lead Generation

Simplified Network Marketing Automation – How to move from Good to Great

In network marketing there are the traditional methods of generating prospects, and there is the modern method of targeting network marketing prospects. The traditional methods consist of presenting your opportunity to family, friends, and acquaintances – hardly a sustainable model. The modern method of targeting network marketing prospects consists of automatically bringing the leads to you through the immense reach and power of the internet.

Network Marketing has become the desired way for many companies to market and sell their products. Companies that utilize Network Marketing do not have to pay the high cost of advertising, salaries, benefits, and office space and can instead pay independent distributors to market and sell their products. Your warm network of family, friends and acquaintances is a very limited market. This is the simple reason that most people fail in network marketing: the lack of leads.

Network Marketing is a business opportunity and if you don’t treat it like a business you might end up with a good business but, not a great business. Traditional businesses utilize advertising, a website, and press releases to draw attention to their products and services. If you approach your network marketing business with the same focus as a traditional business your chances of success will be that much greater.

A simplified and automated network marketing prospecting system for your home based business will draw attention to your products and services and allow you to build your prospects list 24 hours a day, 7 days a week, 365 days a year. The system will deliver collateral like articles, audio recordings, and videos to individuals looking to move their network marketing business from good to great. The automated delivery mechanisms consists of all of the tools available through the internet: email, ezines, blogs, social media like Facebook,Twitter, YouTube, LinkedIn, Google + as well as sites like craigslist and ebay.

What will give you the best chance of owning a great network marketing business: pitching your opportunity to the dozens, or hundreds, of the people that you know or pitching your opportunity to the billions of people that access the internet on a daily basis? Think about it!

The system not only automatically generates leads and builds your prospects list for you, but it builds a relationship with your prospects before you even speak with them.

Using an automated system establishes you as a leader in your organization and in the field of network marketing. Highly qualified and motivated leads will come to you for your expertise and your system because they have found you through your automated system and you offer more than the traditional techniques for building their home based business.

 Learn how easy it really is to recruit proven produces into your network marketing business by obtaining our free Automatic Recruiting Secrets PDF and 7 free network marketing success videos. This training provides the most hard hitting, effective network marketing strategies around so that anyone can quickly and easily plug them into their home business to build their prospects list and for more cash in their bank account.

About Author:
Welcome to the virtual office of Wayne and Marie where we manage our home based businesses. Our offerings include advanced training in Network Marketing and Lead Prospecting as well as the opportunity to participate in our most successful Multilevel Marketing (MLM) and Affiliate products. For more information: http://simplifiedmlm.com